From Monash to making a difference for Georgia

Georgia Gibson has been able to draw from a diverse skill set in her job as Communications Coordinator at the Difference Incubator.

After honing her writing, video making and interviewing skills at Monash, Georgia is enjoying putting all she learnt into practice.

Here is her profile…

Georgia Gibson.

Name: Georgia Gibson

Course: Bachelor of Arts

Faculty/Division: Arts

Dept: School of Media, Film and Journalism

Campus: Caulfield

Year graduated: 2016

Current position: Communications Coordinator at The Difference Incubator

How did you manage to land your current job?

I was doing an internship in the same building as my current job and poked my head into the office. I then went on their Facebook and website and noticed they were looking for a part-time communications coordinator. So I applied and go the position! I’m very fortunate that my workplace are supportive of students and recent graduates.

What does your current position involve?

As the Communications Coordinator at The Difference Incubator I look after our content – so our website, our blog, our social media, and our public and media relations. I produce a lot of original content whether it be articles or videos, and we’re now looking to start a podcast. So it’s a great use of all my skills from uni!

How have your studies at Monash helped you in the industry?

My studies at Monash gave me so many skills. I know how to write, to edit videos and to conduct interviews. A lot of the work I do is interviewing entrepreneurs, so having those skills is really important.

If you weren’t working in the journalism industry, what else would you be doing?

I wish I had the skills of a graphic/communications designer! It’s such an exciting industry and it’s inspiring seeing our in-house designer being so creative.

Were you a planner or a crammer when it came to studying?

I don’t think you have the time to be a crammer when it comes to journalism at uni. If it gets to week 9 and you have a podcast, a video story, a documentary and a film review due by week 12, you really need to plan. Those were such hectic times, spending hours in the editing suits. Also one time there was a power outage at uni and I lost hours of editing – so plan ahead and back up your work!

Did you complete internships while at Monash? If so, what was one of the key things you learnt from them?

Yes. The key thing I learnt is that internships are just as important as your degree. They help you figure out what you like, how you work and you learn a whole lot of new skills that you don’t cover in your degree.

What’s something that surprised you about the journalism industry?

Not to be a cynic, but after working at a news program for a few months, I decided I didn’t like working in hard news. That was surprising in itself but the real surprise for me was seeing how quickly journalists churn out stories. I prefer to take on a project and work on it for a few weeks. Journalists and producers will create a story from start to finish in a few minutes if they need to.

What is one piece of advice you’d give to an aspiring journalist?

Get experience. If someone had told me when I was a student that I would be turning down a job at a major news channel, I wouldn’t have believed them. I only figured out what I did and didn’t enjoy by giving different things a go. Studying journalism is beneficial to so many jobs, you don’t just have to be a journalist.

Who is someone that you admire in the industry?

Sarah Ferguson. I think she has a huge amount of integrity, is really good at her job and has a keen eye for good stories.

What do you hope to achieve in the next 10 years?

I hope to be living abroad and using my video production skills.

Dream holiday destination?


What’s your guilty pleasure?

Watching season upon season of crime dramas.