Felicity makes the leap from journalism to marketing

Felicity Cullen has taken her journalism skills learned at Monash and used them as a platform towards a career in marketing.

Now working as a Communications Officer and studying a Masters of Marketing, Felicity is really enjoying the change in career direction.

Here is her profile…

Felicity Cullen.

Name: Felicity Cullen

Course: Bachelor of Journalism

Faculty/Division: Arts

Dept: School of Media, Film and Journalism

Campus: Caulfield

Year graduated: 2014

Current position: Communications Coordinator.


What was it like breaking into the industry? Was it more ‘who you know’ than ‘what you know’?

I opted not to pursue a career in journalism. I was more interested in marketing, which I see as a more booming business area – especially with the constantly evolving technological developments across all industries. Nonetheless, I think building great professional relationships is an invaluable skill to have for advancing your career regardless of the sector you’re in.


What is a ‘day in the life’ of your current role?

I’m currently involved in communications, developing messaging tactics and choosing appropriate strategic channels. A lot of my role entails supporting others within the business in achieving their project objectives with communications activity. I’m also involved in marketing communications activities that promote the brands I work for.


What was a key lesson you learnt at Monash that translated into your workplace?

Get started early on assignments and on any project that has a set deadline. Questions undoubtedly arise and it’s best to come across them early so that you can efficiently find solutions to any problem areas.


If you could go back and do your degree again, is there anything you’d change? Subject choice? Time management? Internships?

I’m currently doing a Master of Marketing at RMIT and many of the concepts are still relatively new to me. It would have been great to explore some marketing subjects during my undergraduate degree to better prepare me for the next stage. Although, I always find it interesting to explore new concepts, so maybe not!


What skill (or skills) would you recommend aspiring journos acquire before getting into the industry?

As previously mentioned, I’m not in the industry. But some of the greatest skills I learned from studying journalism were to be comfortable asking questions and interacting with new people.


When you were a child, what was your dream job?

You’d get a different answer to this question depending on the age you asked me it. I wanted to be a novelist at one point, a chef, a journalist – and so much more.


What is your dream job now?

I really like what I’m doing at the moment.


Do you follow any sports teams?

Not at the moment – I’m trying to get into footy but study takes up a lot of my free time.


What’s your coffee order?

I’m not really much of a coffee drinker, but I like a latte every now and then.

Study at Monash