If your child was interested in becoming a successful athlete one day, and pursuing an ambitious career in either netball or football, what would you advise them? Our clean intentions tell us to let them follow their hearts, but perhaps our unconscious gender bias says otherwise.
The reality in today’s society is, that a male would be pushed towards pursuing football, and a female would be handed over a netball.
It doesn’t seem harmful at first, but when you compare the five times larger salary of a footballer, to the minute salary of a netballer, the gender wage gap within the sport industry becomes quite concerning.
Two times a week, the eight team netball competition will be broadcast on the Nine’s network channel GEM, a channel that has been described by Mumbrella as targeting 35 year olds and grocery shoppers. In comparison, the 18 teams in the AFL will be broadcasted with channel 7 and Foxtel three to four times a week, which has the whole metropolitan as a target audience.
The difference in support of the two leading players of these sports is sizeable, 2017 Brownlow winner Dustin Martin and 2017 Liz Ellis Diamond winner Gabi Simpson. Martin has brand sponsorship from both Puma and Bonds, two large brands that are somewhat related to his profession. Simpson, however, is sponsored by Sazuki and San Remo which are both smaller brands that are unrelated to sport. While Simpson has to juggle her netball career with studying Physiotherapy at leading university University of Queensland, Dustin is a full time footballer with a salary as of end of 2017 of $800,000.
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