Date(s) - 06/05/2014
2:30 pm - 4:00 pm
ACJC Room H8.05
As part of TRANS-ASIA as method Seminar & THE ASIAN CULTURAL AND MEDIA STUDIES RESEARCH CLUSTER
Tender intimacies: Australia Network television to Asia
Presented by: Dr. John Tebbutt (Monash University)
Public diplomacy attempts to address transnational collectivities through affective attributes or what has been described as ‘soft power’: the promotion of attractive qualities to shape the preferences of target populations. In international relations these strategies have been crucial in foregrounding affective values as national attributes. In Asia, with the economic ascendancy of China, there has been a significant increase in activities associated with soft power and public diplomacy. This paper will explore the relationships between transnational television broadcasting to Asia, the concept of soft power and affect. The paper proposes that soft power and public diplomacy can be best understood in the context of post-disciplinary ‘societies of control’ (Deleuze, 1990). It will focus on the ABC’s Australia Network television service in the context of the 2012
‘Australia in the Asian Century’ white paper.
ohn Tebbutt has recently been appointed to the School of Media, Film and Journalism. He was previously a Research Associate at Swinburne University’s Institute for Social Research (2013) and Co-ordinator of Media and Cinema Studies Program (2009-2011) at La Trobe University where he taught and researched from 2000 to 2012. In 2007 he developed his doctorate into an ARC Discovery project, ‘The Australian Broadcasting Corporation in Asia and its role in cultural exchange (1956-2006)’. This project resulted in news articles, journal publications and a radio program. John is a former president of the Australian New Zealand Communication Association (2007-2008), a founding member of the Australian Radio Audio Researchers Association. He is on editorial boards of Media International Australia, Communication Politics and Culture and 3CMedia, (the scholarly journal of the Community Broadcasting Association of Australia) and associate editor of The Radio Journal: international studies in radio and audio. He has produced radio programs for the ABC’s Background Briefing, Hindsight, The Night Air and The Media Report.