On 2 May 2014 the School of Languages, Literatures, Cultures and Linguistics hosted a symposium led by one of the School’s corporate partners, The Lab. The Lab is a brand strategy and market research agency that helps shape the stories of Australia’s leading brands, from Australia Post, to Bird’s Eye, to The Age.
The symposium began with a presentation by Mr Paul Labagnara from The Lab. Paul introduced his firm’s approach to cultural analysis grounded in academic methods, focusing on the emergent field of Commercial Semiotics. He explained how Commercial Semiotics seeks to apply the semiotic theories developed in academic contexts as tools to formulate easily digestible cultural narratives that can be harnessed by brands.
The presentation was followed by a round-table discussion featuring Paul’s colleagues Mr Daniel Bluzer-Fry and Ms Sarah Lorimer, together with LLCL academics Dr Howard Manns, Dr Louisa Willoughby and Dr Chris Worth. The panel shared their ideas about how semiotics work across academia and business to help shape the stories of Australian culture.
All participants then formed groups to engage in a workshop involving the construction of ‘semiotic squares’, a basic tool of analysis in Commercial Semiotics. The groups produced squares unpacking the symbols and messages behind several themes from popular culture and marketing.
This symposium is part of an ongoing collaboration between The Lab and the School of LLCL which encompasses joint research projects, consulting and internships for students.
Alice Whitmore awarded 2017 Vice Chancellor’s Commendation for Doctoral Thesis Excellence
Dr Alice Whitmore, Assistant Lecturer in Spanish and Latin American Studies, has been awarded the … Continue reading Alice Whitmore awarded 2017 Vice Chancellor’s Commendation for Doctoral Thesis Excellence
Simon Musgrave to teach at University of Vienna
Monash’s Dr Simon Musgrave (School of Languages, Literatures, Cultures & Linguistics), will be teaching at the University of Vienna over the 2018 European summer semester.
Representations of Identities in Contemporary Societies: three day workshop in Forli, Italy
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External funding success
Congratulations to Professor Rita Wilson, Dr Marc Orlando and Dr Jim Hlavac who have been … Continue reading External funding success
Happiness is ….
PhD student in linguistics Gede Primahadi Wijaya Rajeg was interviewed by SBS Radio last week. … Continue reading Happiness is ….
Olivier Elzingre’s post on passive bilingualism and linguistic identity endorsed by world-leading scholar
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Scholarship gives international Monash University students the chance to hone the delicate art of translation
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The global opportunities with Arts at Monash
Chinese, Japanese & French languages graduate Sarah Holloway co-founded Matcha Maiden, a global e-commerce organic matcha powder supplier, and about a year ago started the physical venue Matcha Mylkbar in Melbourne, soon opening in Sydney. Sarah shares her experience making the most of Monash’s global exchange opportunities with her language studies and how this advantaged her in both her law career and current business. She says, ‘languages have really propelled my career and personal life. I can’t even describe the tangible benefits. It helps you in everything you do.’
Translating Worlds: Migration, Memory and Culture
This international and interdisciplinary symposium explores the relations between migration, memory and translation. Bringing together … Continue reading Translating Worlds: Migration, Memory and Culture
Calvin Fung’s winning story and research
Calvin won the Monash University entry for his short story, ‘The Beggar and the Glimpse’, in the Monash Undergraduate Prize for Creative Writing, an annual prize open to any undergraduate student in Australia and New Zealand, now in its fifth year (the 2017 prize is now open closing 12 April). Originally from Hong Kong, we spoke to Calvin about his move to Monash, his short story as well as his plans for the future, which include centering gothic literature and Hong Kong as a setting in his PhD.
2018 Walter Mangold Language Scholarships
TRAVEL SCHOLARSHIPS FOR EXCHANGE & STUDY ABROAD STUDENTS! Walter Mangold Language Scholarships are available to … Continue reading 2018 Walter Mangold Language Scholarships
Part II: Raising the political stakes with Jeanne d’Arc and Dr Ali Alizadeh
This interview is a continuation of Part I: Raising the political stakes with Jeanne d’Arc and Dr Ali Alizadeh. In Part II, we discuss political writing, the phenomena and ideology of real revolution, the question of war, and the revolutionary potential of Jeanne d’Arc in contemporary discourse, politics and concepts of universalism.