On 2 May 2014 the School of Languages, Literatures, Cultures and Linguistics hosted a symposium led by one of the School’s corporate partners, The Lab. The Lab is a brand strategy and market research agency that helps shape the stories of Australia’s leading brands, from Australia Post, to Bird’s Eye, to The Age.
The symposium began with a presentation by Mr Paul Labagnara from The Lab. Paul introduced his firm’s approach to cultural analysis grounded in academic methods, focusing on the emergent field of Commercial Semiotics. He explained how Commercial Semiotics seeks to apply the semiotic theories developed in academic contexts as tools to formulate easily digestible cultural narratives that can be harnessed by brands.
The presentation was followed by a round-table discussion featuring Paul’s colleagues Mr Daniel Bluzer-Fry and Ms Sarah Lorimer, together with LLCL academics Dr Howard Manns, Dr Louisa Willoughby and Dr Chris Worth. The panel shared their ideas about how semiotics work across academia and business to help shape the stories of Australian culture.
All participants then formed groups to engage in a workshop involving the construction of ‘semiotic squares’, a basic tool of analysis in Commercial Semiotics. The groups produced squares unpacking the symbols and messages behind several themes from popular culture and marketing.
This symposium is part of an ongoing collaboration between The Lab and the School of LLCL which encompasses joint research projects, consulting and internships for students.
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Godzilla’s lost nuclear past: Dr Jason Jones
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South Asian Diaspora International Researchers’ Network
A humanities project.
The ambition of this network is to unite academics and writers from around the world whose work focuses on the South Asian Diaspora. We invite all internationally established scholars as well as early-career, postdoctoral and postgraduates interested in this project to register on this network…
LLCL Honours student recognised in prestigious international awards programme
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Monash Chinese Studies students awarded study scholarships in language competition
Last week saw Monash Arts students win the “Chinese Bridge” Chinese Language
Proficiency Competition for Foreign University Students once again.
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2016 marks the 50th anniversary of Japanese studies at Monash University. The teaching program in … Continue reading Celebrating 50 years of Japanese at Monash
Two MITS students undertake an internship with international organisation CCAMLR
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Internship opportunity with SPC in New Caledonia for MITS student
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Research Interview: Jason Jones
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Monash Chinese Studies students win first and second places in language competition
Two of Chinese Studies’ students, Sean Hyatt and Tristan McCarthy, recently won the first and second places … Continue reading Monash Chinese Studies students win first and second places in language competition
Objects in Translation: A Conversation with Curators and Historians
A World of Things: Exchange and Material Culture in the First Global Age, 1500-1800. Robert … Continue reading Objects in Translation: A Conversation with Curators and Historians
Monash Asian Studies Debate Competition
In 2016, the DAV, in conjunction with the School of Languages, Literatures, Cultures and Linguistics … Continue reading Monash Asian Studies Debate Competition