Talking so they listen: How the commercial world uses semiotics

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Date(s) - 02/05/2014
2:00 pm - 4:30 pm

Building H, Level 8 - Caulfield Campus


  • Researchers: explore commercial applications for research in linguistics, cultural studies and related fields
  • Students: find out how you can use your degree in the world of branding and marketing, and try out your own ideas in hands-on workshop
  • Connect with like-minded colleagues and employers!

This seminar and workshop is led by The Lab, a research and strategy agency that helps shape the stories of Australia’s leading brands, from Australia Post, to Bird’s Eye, to The Age.

The Lab’s work involves building powerful stories using a range of tools, including cultural analysis grounded in academic methods. This event will focus primarily on the emergent field of Commercial Semiotics, which seeks to turn semiotic method into easily digestible stories that brands can use to break new ground in our cultural narrative. Featuring seminar and interactive workshop components, the event will provide an opportunity to share knowledge about how semiotics work across academia and business to help shape the stories of Australian culture.

This event is free of charge and all are welcome to attend, but places are limited.

WHEN: Friday 2 May, 2:00-4:30 pm (followed by drinks 4:30-5:30 pm)
WHERE: Level 8, Building H, Caulfield Campus

Please register your interest here by  Monday 28 April.