by Professor Gregory Pflugfelder, Columbia University
Gregory Pflugfelder is an Associate Professor of Japanese History at Columbia University in New York. He received his BA from Harvard (1981), his MA from Waseda (1984), and his PhD from Stanford (1996). His current research engages the construction of masculinities, the history of the body, queer sexualities, and representations of monstrosity. Previous publications include JAPANimals: History and Culture in Japan’s Animal Life, coedited with Brett L. Walker (Michigan Monograph Series in Japanese Studies, 2005); Cartographies of Desire: Male-Male Sexuality in Japanese Discourse, 1600–1950 (University of California Press, 1999); and Politics and the Kitchen (in Japanese, Domesu, 1986).
Presented by: The School of Philosophical, Historical and International Studies, and the School of Languages, Literatures, Cultures and Linguistics at the JSC at Monash University Lecture Abstract: In Japan and other places, modernity has given rise to what might be called a ” penis industry”: a complex of urological knowledge, business interests, and advertising media that, by instilling a fear in impressionable young males that their genitalia embody a shameful departure from the physical norm, extracts money from their wallets to carry out one or another kind of treatment. This talk considers the emergence of the penis industry in early twentieth-century Japan, focusing on the advertising strategies that its entrepreneurs developed in print to promote a distinctly modern form of psychological anxiety.
Thanks to all who participated in the event and especially to Professor Pflugfelder for making the trip and giving such interesting lectures!
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