Fringe to Famous is a research project examining the crossover between ‘alternative’ and ‘mainstream’ Australian cultural production since the 1980s.
‘Alternative’ and ‘mainstream’ are often understood as opposites, with any movement between them disparaged as ‘selling out’. However, the relationship is much more complex.
Small subcultures, fringe arts practices, ‘indie’ media spaces and the like provide crucial opportunities for creative experimentation, risk-taking, no-budget amateurism and the space to learn from failure. And when underground artists move into the mainstream they bring with them new ideas, approaches and audiences, which are vital for aesthetic innovation and re-invigoration.
Commencing in 2014, Fringe to Famous will look at Australian artists, creative producers and cultural entrepreneurs, whose careers have moved between these troublesome binaries; between art and mass culture, the cult and the commercial, the avant-garde and the popular.
Using recent historical case studies in popular music, film, broadcast, comedy, graphic design and videogames, Fringe to Famous asks: How do artists successfully transition from ‘fringe’ to ‘famous’? What conditions encourage or stifle this exchange? What benefits does it generate? And how can we better support it in the future?
- 9th Australian Media Traditions Conference: Soundings and Sightings – National Film and Sound Archive, Canberra, ACTThe 9th Australian Media Traditions Conference was held at the National Film and Sound Archive in Canberra in December 2015. One of our Chief Investigators, ... Read more
- In December 2015 the Cultural Studies Association of Australasia (CSAA) held its annual conference at the University of Melbourne. This year’s theme was ‘Minor ... Read more
- Cultures and Industries of Creativity in Contemporary Media Landscapes Conference at the Salford International Media FestivalChief Investigator Tony Moore traveled to Media City UK in November to present at the Media Landscapes Conference held as part of the Salford International ... Read more
- While in London Tony Moore also presented at the Creative Industries and Collaborative Production Symposium at Middlesex University. The symposium featured papers from international media ... Read more
- Chief Investigator Tony Moore presented at the Menzies Seminar series at King’s College London in November 2015. Dr Moore’s lecture was titled, ‘Stop Laughing – ... Read more
- Chief Investigator Mark Gibson traveled to Lomonosov Moscow State University in September 2015 to deliver a paper at the International Media Management Academic Association Conference. ... Read more
- The recently published edited collection, On Happiness: New ideas for the Twenty-First Century, which includes a chapter by Chief Investigator Tony Moore, will be launched ... Read more
- Fresh from a visit to The George Brandis Live Art Experience – an exhibition dedicated to protesting the Federal Arts Minister’s recent re-distribution of budget ... Read more
- Tony Moore, author of a chapter in On Happiness: New Ideas for the 21st Century launching this week, has condensed his findings for The Conversation’s series On Happiness. ... Read more
- Chief Investigator Dr Tony Moore has contributed to a new book On Happiness: New ideas for the 21st Century, launching this Monday, 23rdJune. His chapter, ‘Stop laughing – this is ... Read more