PhD Top-up scholarship opportunity: Assessing the Impact of MONA on the Local and Regional Cultural Economy

PhD Top-up scholarship opportunity: Assessing the Impact of MONA on the Local and Regional Cultural Economy

MONA art gallery, Tasmania
Photo by majorleague”

Faculty/School: School of English, Communications and Performance Studies, Faculty of Arts
Location: Caulfield Campus
Scholarship tenure: 3 years full time
Scholarship Value: $10,000 per annum
(Stipend & travel expenses)
Closing Date: 31 October 2012

ARC Linkage Project – Creating the Bilbao Effect: MONA and the Social and Cultural Coordinates of Urban Regeneration Through Arts Tourism.
This opportunity is for applicants’ applying for a scholarship in the Faculty of Arts.This is an exciting opportunity to conduct research within a major ARC Linkage Project and receive a top up award to your scholarship.

You will be working with a team of leading researchers and three other PhD students. You will be investigating the impact of the Museum of Old and New Art (MONA) on the local and regional cultural economy of Hobart, Tasmania.

You will therefore be working within an established investigative and methodological framework, with experienced supervision, a teamwork environment, and active partnership with leading local arts and policy organisations.

Supervision/Project Team

The research will be conducted by an experienced and collaborative team comprising of the following Chief Investigators:
• Adrian Franklin (University of Tasmania)
• Justin O’Connor (Monash University)
• Nikos Papastergiadis (University of Melbourne)
• Industry partners are MONA itself, Hobart City Council, Glenorchy City Council and the Tasmanian Department of Economic Development, Tourism and Arts.

Project Description and Aims

Since opening in January 2011, MONA (Museum of Old and New Art), has attracted very high visitor numbers and praise from the international art community. This project will assist the cities of Hobart and Glenorchy and the state of Tasmania to address its falling visitor numbers and faltering economy by planning and developing supportive infrastructure for MONA that will maximise its potential to attract tourists and consolidate earnings from art tourism (a Bilbao Effect).

The research will analyse why this innovative and unorthodox gallery is so successful, how this knowledge can be used to reorder and grow a peripheral ring of creative industries and tourism, and how a Bilbao Effect can be embedded as part of local governance.

• To situate MONA within a wider museological and curatorial shift from pedagogy and chronology to experience and theatricality.
• To determine what kind of publics are being attracted to MONA, and to critically analyse what kinds of experience the gallery provides, drawing on conceptual models from cultural tourism to address its twin themes of sex and death, its creation of liminal spaces and its ritualised choreography of visitor engagement.
• To probe MONA’s wider economic, social and cultural impact and to assess its potential for growth.
• Based on these findings, to develop a strategic framework within which to organise city and state marketing, visitor experience (cultural and other events and facilities), arts and creative industry development, and other
major infrastructural projects. In sum, to determine how governance structures and communities might sustainably adapt the Bilbao effect to their specific requirements.

Candidate Requirements
The successful student will have an excellent academic track record and demonstrated capacity for humanities research. S/he should also have knowledge of academic and policy debates around urban cultural policy, cultural and creative industries and/ or arts-led urban regeneration. They would be expected to conduct research under Aim Three above, but bring their own perspective, interests and experience to the project.
The top-up scholarship will be contingent on the candidate successfully applying for an Australian Postgraduate Award (APA) or Monash Graduate Scholarship (MGS) ( International students should note that the scholarship does not cover foreign-student tuition fees. However, for outstanding applicants there is opportunity to apply for additional tuition-fee scholarships. Interested applicants are strongly advised to refer to website below for more information. Candidates will be required to meet Monash entry requirements which may include English language skills.

To apply, please submit your application for a scholarship and candidature online,

Then email your CV, research proposal and a brief statement of practical and academic suitability for the project to Associate Professor Shane Homan,

For further information please find the scholarship information PDF.