Collecting power or compromise: K-pop fandom objectivised

Date/Time: Wed 14 Mar / 4:00 pm - 6:00 pm

Location: Sir Louis Matheson Library

School of Languages, Literatures, Cultures and Linguistics 


The Melbourne Metropolitan Korean Studies Seminar Series

‘Collecting power or compromise: K-pop fandom objectivised’

Popular culture is commonly associated with national rather than individual soft power. And yet, the consumption patterns of individuals equally serve to attract the other. People are keenly aware of the socio-political significance of their consumption. They may not actively seek out the most significant purchase they could make, but they generally conform to a pattern of consumption that best reflects their aspirations, which social media allows them to advertise widely and instantly. Of course, not all consumption is a collection per se, but the compound selections people make serve to establish a trait. As Baudrillard put it, “it is invariably oneself that one collects”. K-pop, however, may be different. After all, little social credit may be earned from something that can be easily downloaded, and of which even limited editions are readily available, and relatively affordable. What is more, the average lifespan of a K-pop act is short and may quickly leave their collectors looking out of touch. What, then, drives so many K-pop fans to collect, and what characterizes their collections? In my talk I will discuss what may drive people towards collections and explain the unique place occupied by K-pop fandom.

Roald Maliangkay is Associate Professor in Korean studies at the Australian National University. Fascinated by the mechanics of cultural policy and the convergence of major cultural phenomena, Roald analyses cultural industries, performance and consumption in Korea from the early twentieth century to the present.

Wednesday 14th Mar

4:00pm -6:00pm

Monash University
Clayton Campus
Matheson Library T1 CL 40Exh (36)
Matheson Library T2 CL 40Exh (45) 
For further information, please contact  Alice Davies on 52278

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