Date/Time: Wed 08 May / 12:00 pm - 1:00 pm
Auditorium, Japanese Studies Centre, Building 54
Speaker: Dr. Iori HAMADA, Asia Institute, University of Melbourne
Abstract: This paper concerns issues of authenticity and how consumers shape their ideas about particular cross-cultural products and practices. Japanese restaurants in Melbourne are deployed as a cross-cultural setting to examine the tension between consumers’ claims for authenticity and a process of domestication. Through an analysis of my interviews with local consumers, I suggest consumer’s ideas about what Japanese food ought to be (i.e. authenticity claims) do not always correspond to the point of ‘origin’, since the origin in the context of Japanese food is the very result of domestication, through which ‘foreign’ elements become constitutive of the ‘original’ over time.
Author Bio: Iori Hamada is currently working as a Coordinator and Lecturer of Contemporary Japanese Studies at the Asia Institute, University of Melbourne. She completed her PhD project researching the phenomena of overseas Japanese restaurants in 2012 at the university. She has published in the areas of cross-cultural politics, food and international communication.