The Pittsburgh Papers on the European Union (PPEU) is pleased to announce its latest publication:
Josephine E. Olson, Michael K. Lin, Leslie M. Brady, George A. Huber, “An Academic Medical Center’s Expansion to the European Union: A Case Study of UPMC’s Joint Projects in Italy and Ireland”, Pittsburgh Papers on the European Union, Vol. 3, No. 1 (2014).
Available online at: http://pgheupapers.pitt.edu
This case study examines the expansion of the University of Pittsburgh Medical Center (UPMC) into the European Union, in particular to Italy and Ireland. The authors use international business theory to help understand why US Academic Medical Centers (AMCs) are beginning to go abroad and, through semistructured interviews with UPMC officials, they examine the market entry issues UPMC faced when expanding to Italy and Ireland. The authors also explain why UPMC’s first successful foreign ventures took place in the European Union. They conclude with comments on several of the strategic issues that AMCs should address if they wish to successfully expand overseas.
The Pittsburgh Papers on the European Union (PPEU) is a peer-reviewed, free-standing, electronic scholarly papers series sponsored by the European Union Center of Excellence (EUCE) at the University of Pittsburgh. Published through the Open Access e-journal platform, metadata for each paper is easily searched, allowing for greater access by researchers worldwide.
We are currently accepting submissions of new research about contemporary and historical dimensions of the European Union from any discipline.
To learn more about the Pittsburgh Papers, including submission guidelines, please visit our website at http://pgheupapers.pitt.edu/ojs/index.php/pgheupapers/index or contact firstname.lastname@example.org.
For all the latest announcements about the Papers and access to all our publications? Subscribe for free now at: http://pgheupapers.pitt.edu/ojs/index.php/pgheupapers/user/register
For information about other activities of the EUCE at the University of Pittsburgh please see: www.ucis.pitt.edu/euce/
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