Effects Researchers vs Game Studies: Getting Beyond Conventional Divisions in Gaming Debates

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    Date(s) - 10 Jun 2013
    3:00 PM - 4:30 PM

    Room T2.26, Monash Caulfield Campus

    Category(ies) No Categories

    Andy Ruddock (Monash University) and Brendan Keogh (RMIT University)

    Bloodied Game ControllerThis seminar addresses an important question: should media effects and game studies researchers collaborate with each other? Almost a decade ago, Henry Jenkins challenged scholars to transcend the common sense position that those who study media can be divided neatly into two camps – those who think media violence is pernicious, and those who believe this violence, and the people who enjoy it, are misunderstood. For instance, gaming communities have taken a step in the latter direction in recent times, complaining about commercial ties between the video game and arms industries.

    Yet, significant differences remain between media effects and game studies regarding how gaming and gamers are conceived. In this debate, Andy Ruddock presents the case for seeing gaming from the perspective of cultivation analysis, while Brendan Keogh advocates the benefits of exploring games as texts.

    Andy Ruddock is author of Youth and Media (Sage), Investigating Audiences (Sage) and Understanding Audiences (Sage). His essays on Cultivation Analysis and Cultural Studies have been published in a number of anthologies, including Morgan, Shanahan and Signorielli’s Living with Television Now (Peter Lang).

    Brendan Keogh is a PhD candidate at RMIT whose research is concerned primarily with how we experience and understand videogame play. He is the author of Killing is Harmless and a freelance videogame critic for a variety of Australian and International outlets.

    Presented by the Research Unit in Media Studies (RUMS).