Inspiring donors through social media

Karen Sutherland
Karen Sutherland

Monash University communications expert Karen Sutherland has been providing advice on how charities can use social media to inspire donors.

Ms Sutherland has co-facilitated workshop, called the Future of Fundraising, for not-for-profit organisations.

She has worked with Head of Digital for Charity: Water, Paull Young, and Director of ntegrity, Richenda Vermeulen, to conduct the workshops in Sydney and Melbourne.

“My sections of the workshop provided advice on how charities can use social media to inspire donors and the do’s and don’ts of social media from a donor’s perspective,” Ms Sutherland.

“The advice I provided was based on the findings from my PhD research, exploring how charities can use social media to build, maintain and support relationships with donors, supporters and volunteers.

“I am receiving an APA scholarship to support this research.”

Ms Sutherland said her advice and findings were very well received by the organisations present, which might lead to further opportunities.